Do you have a social media account? Chances are that you have a few. Facebook, Twitter, Instagram, and LinkedIn, are popular social media accounts that business owners should familiarize themselves with. Let's take a look at some of the perks that come with an established social media presence.
Company presentation in social media lets people know that you are an established business. The likes, shares, posts, and tweets that your company accumulates reassures customers that you are informative, professional, reliable, and that you care about your customers. Sites like Facebook and Yelp are taking credibility to the next level by allowing customers to review companies.
Increase Company Awareness
Sites like Facebook are great for letting others know about your business. The more coverage your company receives, the more customers you can likely draw in.
People like businesses that are easy to work with. Having your business information such as your business address, email, and phone number available on sites like Facebook makes contacting businesses a hassle-free task and lets everyone know that you are accessible.
Promote Your Products
Perhaps the most useful perk of establishing a social media presence for your business is having the ability to promote your products to a larger audience that wouldn't have been reached without soial media. Did you know that over 80% of the American population has a social media account? Now that's an audience. In addition to being able to post articles, some social media sites also let you promote your services with ads, giving you access to millions of potential clients.
Generate Traffic for Your Website
One of the first things on a new business owner's to-do list should be to establish a presentable website. After doing that, the next challenge is to generate traffic. Linking your site to your social media accounts is one of the most basic methods of increasing traffic. Try it out for yourself!